Every year on September 27th, the world unites to celebrate World Tourism Day, a global initiative led by the United Nations World Tourism Organization (UNWTO). The day highlights the transformative power of tourism—not only as a driver of economic growth and cultural exchange but also as a tool for sustainable development.

For 2025, the UNWTO has placed its focus on “Tourism and Sustainable Transformation.” Building on that vision, this year we reflect on a pressing and timely theme: “Exploring Eco-Friendly Tourism: Strategies for Sustainable Travel in a Changing Climate.”

Why Eco-Friendly Tourism Matters

Tourism is one of the fastest-growing industries worldwide, but it also contributes significantly to greenhouse gas emissions, resource use, and environmental pressures. Aviation alone accounts for a major share of tourism’s carbon footprint, while over-tourism strains fragile ecosystems and local communities.

At the same time, climate change is reshaping the very landscapes and destinations we long to visit: coral reefs are bleaching, ski seasons are shortening, and extreme weather events increasingly disrupt travel. If we want future generations to enjoy the wonders of our planet, we must transform how we travel today.

Strategies for Sustainable Travel

Sustainable tourism is not just a buzzword—it’s a shared responsibility. Here’s how different stakeholders can make a difference:

For Travellers

• Choose low-carbon transport: opt for trains, buses, or shared mobility when possible.

• Travel light & reduce waste: Carry reusable bottles, bags, and cutlery to minimize plastic use.

• Support local communities: Book with local guides, shop from artisans, and dine at locally sourced eateries.

• Stay in eco-certified accommodations: Look for hotels and lodges that prioritize renewable energy, recycling, and water conservation.

• Respect nature and culture: Follow trail rules, avoid disturbing wildlife, and engage with communities respectfully.

For Businesses

• Green infrastructure: Invest in energy-efficient buildings, solar panels, and water-saving technologies.

• Sustainable supply chains: Source locally produced food and crafts to reduce transport emissions.

• Eco-friendly tours: Introduce electric vehicles, bicycles, and nature-based experiences.

• Transparency: Adopt certifications and report openly on sustainability practices.

• Education: Train staff and inform guests about responsible tourism choices.

For Governments

• Policy support: Incentivize green infrastructure and regulate against unsustainable practices.

• Infrastructure investment: Expand clean public transport networks and protect natural sites.

• Community empowerment: Support small businesses and indigenous communities in tourism.

• Awareness campaigns: Promote eco-friendly practices and sustainable destinations.

Challenges and the Way Forward

Shifting towards eco-friendly tourism is not without its challenges. Green infrastructure requires investment, and travelers often face higher upfront costs for sustainable options. There is also the risk of greenwashing, where companies market themselves as eco-friendly without real impact.

The way forward lies in partnerships: governments offering incentives, businesses committing to transparency, and travellers demanding accountability. Small steps—whether reducing single-use plastics or choosing an eco-certified hotel—can create ripple effects that inspire systemic change.

World Tourism Day 2025 is a reminder that every journey we take shapes the future of travel. By making conscious decisions, we can ensure that tourism remains a force for good—protecting the environment, uplifting communities, and enriching cultures.

So, as we explore the world this year, let’s do so with care:

• Travel responsibly.

• Support eco-friendly businesses.

• Respect the places and people that welcome us.

After all, the most memorable journeys are not only those that show us the world, but also those that help preserve it.