Discover Hidden Gems in Italy: Underrated Towns

Italy is famous for its iconic cities like Rome, Florence, and Venice, but beyond the well-trodden tourist paths lies a treasure trove of charming towns that often go unnoticed. These underrated destinations offer authentic Italian culture, breathtaking scenery, and fewer crowds, making them perfect for travelers seeking something unique. Here are some of Italy’s most enchanting hidden gems worth adding to any itinerary.

1. Matera, Basilicata

Matera is one of the oldest continuously inhabited cities in the world, known for its ancient cave dwellings called Sassi. Walking through its stone-carved streets feels like stepping back in time. Today, many of the caves have been transformed into boutique hotels, restaurants, and galleries, blending history with modern charm.

Highlights:

• Explore the Sassi cave dwellings

• Visit the Rupestrian churches with ancient frescoes

• Stay overnight in a cave hotel for a unique experience

2. Orvieto, Umbria

Perched on a volcanic cliff, Orvieto is a medieval town with stunning views and rich history. Its Gothic cathedral is one of Italy’s most impressive, and the underground tunnels reveal centuries of hidden passageways.

Highlights:

• Admire the Orvieto Cathedral’s intricate façade

• Explore the underground caves and tunnels

• Sip local Orvieto Classico wine in a traditional enoteca

3. Alberobello, Puglia

Alberobello is famous for its whimsical trulli houses—whitewashed stone huts with conical roofs that look like something out of a fairytale. This UNESCO World Heritage site is a photographer’s dream and a delightful place to wander.

Highlights:

• Stroll through the Rione Monti district filled with trulli

• Visit the Trullo Sovrano, the only two-story trullo in town

• Shop for handmade crafts and local olive oil

4. Civita di Bagnoregio, Lazio

Known as “the dying city,” Civita di Bagnoregio is a tiny hilltop village accessible only by a pedestrian bridge. Its crumbling beauty and dramatic setting make it one of Italy’s most atmospheric destinations.

Highlights:

• Cross the footbridge for breathtaking views

• Wander the quiet cobblestone streets

• Enjoy a rustic meal in a family-run trattoria

5. Tropea, Calabria

Tropea is a coastal gem with turquoise waters, dramatic cliffs, and sandy beaches. Despite its beauty, it remains relatively undiscovered compared to Italy’s more famous seaside towns.

Highlights:

• Relax on Tropea’s pristine beaches

• Visit the Santa Maria dell’Isola monastery perched on a cliff

• Taste the region’s famous sweet red onions in local dishes

6. Bergamo, Lombardy

Often overshadowed by nearby Milan, Bergamo is a city of two halves: the modern lower town and the medieval upper town (Città Alta), surrounded by Venetian walls. Its blend of history, culture, and cuisine makes it a hidden treasure.

Highlights:

• Ride the funicular up to the Città Alta

• Explore Piazza Vecchia, the heart of the old town

• Try local specialties like casoncelli pasta

7. Lecce, Puglia

Nicknamed the “Florence of the South,” Lecce is renowned for its elaborate Baroque architecture. Its golden limestone buildings glow beautifully in the sunlight, creating a magical atmosphere.

Highlights:

• Visit the Basilica di Santa Croce with its ornate façade

• Explore the Roman amphitheater in the city center

• Enjoy Puglian cuisine, especially orecchiette pasta

Final Thoughts

Italy’s allure goes well beyond its iconic cities. From the ancient cave dwellings of Matera to the fairytale trulli houses of Alberobello, and the coastal charm of Tropea, the country’s lesser-known towns offer authentic experiences that embody the true essence of Italian culture. Discovering these hidden gems allows travelers to escape the crowds while uncovering a side of Italy that is timeless, intimate, and truly unforgettable.

And no matter where your travels take you, every trip comes together with the right mix of comfort and convenience—starting from a well-chosen hotel or resort stay that offers cozy accommodation and essential amenities, to smooth flights and transfers that make moving around stress-free. Sightseeing is always a highlight, with days filled exploring local tours and cultural landmarks, scenic spots, and hidden gems, while evenings are perfect for food tours or dining experiences. To stay connected on the go, an e-SIM is a must-have, giving you instant access to maps, bookings, and sharing your experiences without the hassle of switching SIM cards. Finally, don’t forget travel insurance—it’s an essential safety net that protects you against unexpected cancellations, medical emergencies, or lost luggage, ensuring peace of mind throughout your journey. With these essentials in place, your journey becomes seamless, letting you focus on what truly matters—enjoying every moment.